This also affects load times for your website’s pages, which has a knock-on effect on both user experience and SEO.
Understanding file formats means understanding files sizes, which helps you to send and store images efficiently. Furthermore, some files support certain features that allow them to be displayed correctly, or edited at a later date, while others may not.Īnother important reason concerns efficiency. It’s also important as some image types aren’t as widely supported as others, and so they won’t be usable or viewable everywhere. Whether an image is just for yourself or destined to be seen by others, you’ll clearly want it to look as good as possible – particularly if it’s designed to represent your brand. Why do image formats matter?Īt a basic level, understanding image formats helps you to maintain image quality. We take a picture on our smartphones or cameras, and perhaps post it online, and then we simply keep it on a computer, hard drive, or in the cloud for safekeeping.īut when it comes to uploading images online, using graphics, or archiving our creations, it pays to understand the strengths and weaknesses of the different formats available, and the kinds of images for which they may have been specifically designed. Most of us don’t need to concern ourselves too greatly with image file formats. Which image file format is best for photos and graphics? And what do you need to know when converting from one to another? Learn about image types and conversion in our complete guide to image file formats.
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